Creating Full Circle GIS:
A Groundbreaking Brand Identity
Connecting Communities Through Technology
Full Circle GIS sought to redefine the geographic information systems industry by prioritizing client autonomy and transparency. As pioneers in their field, they partnered with 52Eighty Creative to craft a brand that reflected their mission to revolutionize their industry while staying true to their values.
At the heart of Full Circle GIS's new identity lies their positioning statement: "Building Autonomy." This phrase encapsulates their commitment to empowering clients by providing tools and knowledge to succeed independently, a bold move in an industry often dominated by overpromises and underdelivered results.
We grounded their brand mission and vision in themes of connection—connecting data, people, and communities—while defining their future as an industry disruptor. These guiding principles shaped every element of the rebranding process.
Elevating Visual Identity
To bring this philosophy to life, we designed a cohesive visual identity featuring:
A Modern Logo: A sleek, fingerprint-inspired icon symbolizes individuality and non-templated solutions, paired with a clean, geometric typeface for timeless appeal.
Vibrant Colors: Combining trusted blues with energetic greens, the palette inspires confidence and forward momentum.
Custom Typography: Aktiv Grotesk Ex and Acumin Pro ensure clarity and consistency across all brand communications.
“Building Autonomy”
Bringing the Brand to Life
With a comprehensive brand book, we provided Full Circle GIS with the tools to implement their new identity seamlessly. This included:
Detailed guidelines for logo use, color applications, and typography.
Messaging frameworks emphasizing honesty, agility, and service orientation.
Marketing assets like business cards, presentation materials, and customizable templates.
This rebranding has positioned Full Circle GIS as a leader in their field, admired for their transparency, agility, and client-focused approach. Their bold, modern identity stands as a testament to their dedication to building autonomy in their industry.
